In the ever-evolving landscape of business, the next year will bring forth a new set of challenges in the realm of talent acquisition. In this article, we delve into the intricacies of these challenges and explore why small businesses/practices are particularly affected. Moreover, we offer innovative strategies for small businesses to not only compete with larger employers but also thrive by leveraging the power of effective employer branding.
In the realm of sales, where competition is fierce and success is measured in numbers, a league of extraordinary sales representatives has risen to the top of the echelons. These sales dynamos, like Chris Gardner and Mary Kay Ash, have not only redefined the art of selling but have also etched their names in the annals of business history.
Did you know that selling remains one of the least wanted positions on the employment market? Yet it also remains one of – if not THE most important position to fill, especially for small businesses. The “Nothing happens until someone has sold something” adage applies more than ever before to all organizations which are expansion driven.
THE MEANING OF “PERSONALITY” Let’s start with that word, because it lies at the bottom of all confusions. The American heritage Dictionary provides a very interesting definition: “The totality of qualities and traits, as of character or behavior, that are peculiar to a specific person. Or: The collection of distinctive qualities of a person, especially those distinguishing personal characteristics that make one socially appealing – or not.”
A few years ago, the Harvard Business Review (“HBR”) presented, in an article titled “The Value of Happiness”, much scientific evidence that employee well-being does indeed drive higher profits. As outlined in a whole series of articles, the HBR demonstrated that when people are happier, they’re healthier and they strive to accomplish more. They work better in teams, and they’re more immune to burnout. Putting employee and customer happiness at the top of your business goals is a guaranteed strategy for success