Knowing that over 90% of job seekers actually have a job and are passively looking for a better opportunity, the key marketing question in your search for good people is: what do you need to do to attract them (not just find them)? Hence, the necessity of developing an effective employer branding strategy.

Only 6% of newly hired sales reps exceed their employers’ expectations, while 48% will fail. The ensuing turnover for the average sales team runs at 34%, leading to finger-pointing as to the cause of failure.

"Every dollar invested in sales training returned $29 in incremental revenues, while continuous training gives 50% higher net sales per employee" – The Brevet Group